Tag Archives: content

Hubspot Inbound Conference Recap 3 of 9

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , | Leave a comment

Hubspot Inbound Conference Recap 2 of 9

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Throughout … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , , | Leave a comment

ABCs of content marketing and why it matters to brands

 Byline by Dana Drissel, published by Mobile Marketer. So many people today have a preconceived idea of what content marketing is, but do any of us really know? Content marketing is creating and distributing valuable, relevant and consistent information that … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , , , , , , | Leave a comment

Chief Marketer: TOP 4 CONTENT MARKETING TRENDS FOR 2015

Byline by Dana Drissel, published by Chief Marketer Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilize due to the downfall of traditional static … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

4 Tips for Creating A Killer Product Presentation for Your Sales Team

According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading

Posted in Marketing Guru, Sales Tools | Tagged , , , , , , , , , , , , , , | Leave a comment

The Blurry Line Between Marketing and Sales Enablement

When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading

Posted in CEO Corner, Sales Tools | Tagged , , , , , , , , | 1 Comment

Content Marketing Predictions in 2012

60% of marketers plan to spend more on content marketing in 2012, investing around 26% of their budget. But creating content isn’t enough. You need to develop EXCEPTIONAL and UNIQUE content that breaks through the clutter and differentiates you from … Continue reading

Posted in Marketing Guru | Tagged , , , , , , , | Leave a comment