Learn More About Kaon
Contact Us
info@kaon.com
978.823.0111-
Recent Posts
- Kaon Interactive Awarded Communicator Award By International Academy Of The Visual Arts For Mobile Product Marketing App
- Kaon Interactive’s Customer Instrumentation Laboratory Wins 2013 Dx Creative Communication Award for Interactive 3D Product Storytelling Application
- The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
- Why B2B marketers are risk averse (and therefore less effective than they could be)
- Kaon Introduces Touch-Free Gesture Based v-Wave for Next Generation of B2B 3D Product Demonstrations
Categories
Relevant Industry Blogs
Twitter Updates
- DMA: Marketers increased data-driven spending in Q1 ow.ly/lfgY0 #B2B news from @btobmagazine 1 day ago
Archives
- May 2013
- April 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- June 2011
- May 2011
- April 2011
- January 2011
Subscribe
Tag Archives: content
4 Tips for Creating A Killer Product Presentation for Your Sales Team
According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading
The Blurry Line Between Marketing and Sales Enablement
When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading
Posted in CEO Corner, Sales Tools
Tagged Business, collateral, content, demonstrations, marketing, marketing content, marketing materials, sales enablement, sales tool
1 Comment
Content Marketing Predictions in 2012
60% of marketers plan to spend more on content marketing in 2012, investing around 26% of their budget. But creating content isn’t enough. You need to develop EXCEPTIONAL and UNIQUE content that breaks through the clutter and differentiates you from … Continue reading
Posted in Marketing Guru
Tagged content, interactive, interactive marketing, knowledge retention, sales, smartphones, tablets, touch-screen
Leave a comment
The Highs and Lows of Event Marketing
In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading
Posted in Marketing Guru, Trade Show Trends
Tagged B2B, budgets, content, face to face, interactive, iPad, marketing, Marketing Sherpa, personalization, touch-screen, trade show, virtual events
Leave a comment
Tradeshow Television…You’re On
Earlier this week I read a post on TradeShowAdvisor.com in which Bob Lipp, creator of Trade Show News Television, said a well-produced tradeshow video can extend the life of your trade show investment. According to Lipp, “News-style streaming videos can … Continue reading
Posted in Trade Show Trends
Tagged social media, Business, trade show, Tradeshow, YouTube, Vimeo, Website, content, video trade show, Trade Show Television
1 Comment
