Learn More About Kaon
Contact Us
info@kaon.com
978.823.0111-
Recent Posts
- Kaon Interactive Awarded Communicator Award By International Academy Of The Visual Arts For Mobile Product Marketing App
- Kaon Interactive’s Customer Instrumentation Laboratory Wins 2013 Dx Creative Communication Award for Interactive 3D Product Storytelling Application
- The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
- Why B2B marketers are risk averse (and therefore less effective than they could be)
- Kaon Introduces Touch-Free Gesture Based v-Wave for Next Generation of B2B 3D Product Demonstrations
Categories
Relevant Industry Blogs
Twitter Updates
- DMA: Marketers increased data-driven spending in Q1 ow.ly/lfgY0 #B2B news from @btobmagazine 23 hours ago
Archives
- May 2013
- April 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- June 2011
- May 2011
- April 2011
- January 2011
Subscribe
Tag Archives: Business
Tablet Takeover? Evaluating Nexus 7 for Business
Tablets are undoubtedly one of the hottest sales and marketing device trends of the year, and (at the moment) the iPad reigns supreme for enterprise use. At the beginning of 2012, 1,604 purchasers of hardware for corporate enterprises were surveyed … Continue reading
How iPads Revolutionize Medical Device Marketing
How iPads Revolutionize Medical Device Marketing Have you ever tried to present a complex medical device at a moment’s notice? If so, you’ll know how difficult it is to communicate complex product differentiators, workflow and processes without a visual aid. … Continue reading
The Blurry Line Between Marketing and Sales Enablement
When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading
Posted in CEO Corner, Sales Tools
Tagged Business, collateral, content, demonstrations, marketing, marketing content, marketing materials, sales enablement, sales tool
1 Comment
3 Things that will Impress Your CMO
Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading
What is “Interactive Marketing”?
Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading
Marketers Only Get One Chance to Make a First Product Impression
First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading
B2B Marketing Budgets Up 6.8% in 2012
Marketers have long been challenged to ‘do more with less’, but 2012 is bringing good news for marketers and their budgets: Forrester Research reports that B2B marketing budgets are increasing by 6.8% on average. High tech companies are leading this … Continue reading
Mobile Marketing Myths
Josh Clark, the founder of design consulting firm Global Moxie, recently shared his “Seven Deadly Mobile Myths” with MobiHealthNews.com, debunking commonly held opinions about the melding of business and mobility. While he was discussing mobility within the healthcare field, the … Continue reading
Posted in Hardware Trends, Sales Tools
Tagged B2B, B2B mobile marketing, Business, iPad, iPhone, Josh Clark, marketing, Mobile device, mobile myths, Smartphone, technology trends, touchscreen
1 Comment
Connecting with Customers through Social Media
It’s not news to anyone that social media is growing rapidly and businesses large and small are jumping into the mix with corporate twitter accounts, Facebook pages, and Google+ pages. There is much debate about the best social media strategies … Continue reading
Posted in Marketing Guru
Tagged B2B social media, Business, Ciena, Cisco, Customer, facebook, Google+, iPad, social media, twitter, YouTube
Leave a comment
Can You Manage Your Stuck Deals – Part 2
In part one, we discussed three ways in which deals can get stuck in your sales pipeline, and techniques to get them moving again, including… No compelling need to change – business challenges Changed priorities – lack of bandwidth The … Continue reading
Putting customers first
Whatever your opinions may be regarding the recent NY Times Op-Ed piece by Greg Smith, one aspect of his criticism of his former employer is chilling: His view that they put their own interests first, above those of their clients. … Continue reading
Posted in CEO Corner
Tagged Business, business priorities, Customer, Customer service, customers first, Editorial, Employment, Greg Smith, New York Times, NY Times, priorities
Leave a comment
Can You Manage Your Stuck Deals – Part 1
Do you have opportunities in your sales pipeline that aren’t moving? Are these opportunities stalled or stuck? There is a long list of reasons why an opportunity might not be moving. Here are of some of the reasons that opportunities stall and … Continue reading
iPads Impact on Sales and Marketing
There’s no doubt about it, the iPad is here to stay. According to its Wikipedia site, since its launch in April 2010, and through the end of 2011, Apple had sold more than 15 million units, representing more than 80% … Continue reading
Posted in Hardware Trends, Marketing Guru, Sales Tools
Tagged Apple, B2B, Business, iPad, marketing, mobile devices, sales, Sales mobility, sales tools, tablets
Leave a comment
Six Advanced Trade Show Strategies
A recent TSNN (Trade Show News Network) post “Six Advanced Trade Show Strategies and Tactics” caught my attention as it discussed techniques that can really elevate and stimulate trade show programs. Their list of suggested strategies included… Select Vertical Market … Continue reading
