Tag Archives: Brand

Positioning and Differentiation – Why Consistency Matters

Posted on April 4, 2012 by

What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading →

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Personalized Sales Newsletters

Posted on November 3, 2011 by

I recently read a well written newsletter written by a sales manager from Oklahoma in the financial industry and it reminded me of an important fact that I had long forgotten: every sales professional needs to consider boosting their own … Continue reading →

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