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- Kaon Interactive Awarded Communicator Award By International Academy Of The Visual Arts For Mobile Product Marketing App
- Kaon Interactive’s Customer Instrumentation Laboratory Wins 2013 Dx Creative Communication Award for Interactive 3D Product Storytelling Application
- The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
- Why B2B marketers are risk averse (and therefore less effective than they could be)
- Kaon Introduces Touch-Free Gesture Based v-Wave for Next Generation of B2B 3D Product Demonstrations
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Tag Archives: B2B
The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading
Kaon Introduces Touch-Free Gesture Based v-Wave for Next Generation of B2B 3D Product Demonstrations
KAON INTRODUCES TOUCH FREE, GESTURE BASED V-WAVE™ FOR THE NEXT GENERATION OF B2B PRODUCT 3D DEMONSTRATIONS B2B Marketers Use Natural User Interface Technology to Captivate Prospects While Delivering Crucial Product Differentiation Messaging Las Vegas, NV – March 18, 2013 – EXHIBITOR 2013 … Continue reading
4 Tips for Creating A Killer Product Presentation for Your Sales Team
According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading
Taking 3D from the Silver Screen to B2B Product Marketing
Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D, 3D interactive product marketing, 3D interactive product models, 3D Product Models, 3D Products, Apple iPad, Avatar, B2B, B2B marketing, BD, Belden, business challenges, Cisco, Differentiation, GE Industrial, Google+, iPad, James Cameron, Junier networks, Kaon Interactive, laptop, marketers, Marketing ROI, Martin Scorsese, messaging, multi-platform, Nexus 7, product demonstrations, product marketing, Titanic, touch-screen, Waters
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Kaon First to Bring 3D Product Models to Google Nexus 7 Android Tablet for B2B Marketing
Offers On-The-Go Interactive, Photo-Realistic Demonstrations for Large and Complex Products Kaon Interactive, the leading provider of 3D interactive product marketing applications, today announced the first fully interactive, real time 3D product demonstrations available on Google’s new Nexus 7 Tablet, via … Continue reading
Posted in 3D Products, Hardware Trends, Marketing Guru, News
Tagged 3d product, Android, B2B, B2B marketing, Cisco Systems, GE Industrial, Google Play, Google+, interactive, interactive marketing, iTunes, Juniper Networks, Kaon, Kaon 3D Product App, marketing, Nexus 7, product demonstrations, smartphones, tablets
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Kaon Enhances 3D Product Marketing Applications
B2B Product Marketers Can Now Give Better Visual Product Demonstrations On Mobile Devices, at Trade Shows or for Sales Demos Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today new enhancements to its Kaon 3D Product Models … Continue reading
Posted in 3D Products, News
Tagged 2D Product Models, 3D mobile app, B2B, differentiate products, experiences, interactive demonstrations, interactivity, iPad, iPhone, marketing, MITX Innovation Awards, mobile devices, product catalogs, Product marketers, products, sales, sales demos, salespeople, sell, shipping, trade shows, virtually, visual demonstrations
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B2B Marketing Budgets Up 6.8% in 2012
Marketers have long been challenged to ‘do more with less’, but 2012 is bringing good news for marketers and their budgets: Forrester Research reports that B2B marketing budgets are increasing by 6.8% on average. High tech companies are leading this … Continue reading
Mobile Marketing Myths
Josh Clark, the founder of design consulting firm Global Moxie, recently shared his “Seven Deadly Mobile Myths” with MobiHealthNews.com, debunking commonly held opinions about the melding of business and mobility. While he was discussing mobility within the healthcare field, the … Continue reading
Posted in Hardware Trends, Sales Tools
Tagged B2B, B2B mobile marketing, Business, iPad, iPhone, Josh Clark, marketing, Mobile device, mobile myths, Smartphone, technology trends, touchscreen
1 Comment
Marketing a Technical Product to Non-Technical People
I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading
Posted in Marketing Guru
Tagged 3d product, B2B, business challenges, interactivity, Kaon Interactive, LinkedIn, marketing, non technical, storytelling
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iPads Impact on Sales and Marketing
There’s no doubt about it, the iPad is here to stay. According to its Wikipedia site, since its launch in April 2010, and through the end of 2011, Apple had sold more than 15 million units, representing more than 80% … Continue reading
Posted in Hardware Trends, Marketing Guru, Sales Tools
Tagged Apple, B2B, Business, iPad, marketing, mobile devices, sales, Sales mobility, sales tools, tablets
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The Highs and Lows of Event Marketing
In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading
Posted in Marketing Guru, Trade Show Trends
Tagged B2B, budgets, content, face to face, interactive, iPad, marketing, Marketing Sherpa, personalization, touch-screen, trade show, virtual events
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B2B Marketers Share What Makes a Lead Qualified
MarketingSherpa asked more than 900 B2B marketers to share what information is required in their organizations before leads are passed to sales. It was stated in this article that of the 935 people surveyed, less than half verified that a lead actually … Continue reading
Posted in Marketing Guru, Sales Tools
Tagged B2B, Business, leads, marketing, MarketingSherpa, qualified leads, sales, surveyed, telemarketing
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B2B Social Media Marketing Works
I’m old enough to remember when marketers were asking whether “online” marketing would work for B2B companies. Of course, we now don’t even question that this medium works for both B2B and B2C. We are now hearing the same questions … Continue reading
Posted in CEO Corner
Tagged B2B, B2B Social Marketing, Business-to-business, Cisco Systems, facebook, marketing, social media, twitter
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