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Tag Archives: 3D
iMediaConnection: How to Lower Costs by Repurposing Content
How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading
Taking 3D from the Silver Screen to B2B Product Marketing
Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D, 3D interactive product marketing, 3D interactive product models, 3D Product Models, 3D Products, Apple iPad, Avatar, B2B, B2B marketing, BD, Belden, business challenges, Cisco, Differentiation, GE Industrial, Google+, iPad, James Cameron, Junier networks, Kaon Interactive, laptop, marketers, Marketing ROI, Martin Scorsese, messaging, multi-platform, Nexus 7, product demonstrations, product marketing, Titanic, touch-screen, Waters
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What Does 3D Mean to Marketing and Sales?
There are many different types of ‘3D’ on the market today, all with varying opinions on what exactly 3D is. Technically, 3D means an image has three dimensions (length, width and height) but despite this simple explanation there seems to … Continue reading
Posted in 3D Products, Geek Talk
Tagged 3-D film, 3D, Business, Kaon, marketing, marketing tools, Photorealism, product models, stereoscopy, Three-dimensional space
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New Creative Techniques Used at Oracle OpenWorld 2011
We’ve recently come off a big project push for Oracle OpenWorld, which took place the first week of October in San Francisco. After many long nights and lots of coffee, we wrapped up a number of large projects for the … Continue reading
Posted in Creative Crackerjack
Tagged 3D, Adobe, After Effects, Autodesk, Kaon, Kaon Meson, Oracle, Oracle Open World, Oracle OpenWorld, particle, particle effect, Studio Max, user control
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Rethinking the 3D “Hot Spot”
One of the cool things you can do with a 3D product model is attach feature and benefit information bubbles to physical features of the product. We’ve been doing this since we started doing 3D product marketing on the web, … Continue reading
Posted in Geek Talk
Tagged 3D, 3D hover sphere, 3D model, google mapshotspots, Hot Spot, Kaon
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