Tag Archives: 3D Products

CASE STUDY: Juniper Cuts Product Demo Costs from $100 to $2.33 Per Minute

Enterprise IT sales are finally starting to show some positive growth, as companies emerging from the down economy are once again starting to look at tools to help improve efficiencies and expand their reach more cost effectively. In this case … Continue reading

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Taking 3D from the Silver Screen to B2B Product Marketing

Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading

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Interactive Marketing at Oracle Openworld 2012

With more than 450 partner and customer exhibits and hundreds of demos, the Oracle OpenWorld Exhibition Halls are a prime destination for tens of thousands of visitors during the show, and some of the worlds leading manufacturers are not only … Continue reading

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What’s in the Box? Differentiating Your Telecom Products from Your Competition.

Marketers in the telecom and networking hardware industry have struggled for years to differentiate their products, while salespeople have struggled to clearly decipher what product within their portfolio is best suited for their customers’ needs. “At first glance, the physical … Continue reading

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Using Innovative Marketing Tools to Market Innovative Products

CHALLENGE: Product Growth, Visibility and Differentiation Scott Ciccione, Director of the Unified Computing Services group at Cisco talks about connecting with their 13,000 customers in just over 2.5 years of selling UCS. The UCS group, a division that experienced 57% … Continue reading

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Kaon CEO to Speak at HCEA Annual Meeting

Gavin Finn Shares Expertise on Interactive 3D Product Marketing for Medical Marketers MAYNARD, MA – June 21, 2012 – Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today that Kaon Interactive President and CEO Gavin Finn will … Continue reading

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Marketers Are Driving Sales Enablement Tools, at the Request of CEOs

Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading

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Kaon Selected as a 2012 MITX Innovation Awards Finalist

Interactive 3D Product App for iPad Finalist in “Best Mobile App” Category Kaon Interactive, the leader in 3D interactive product marketing, announced today that its Kaon 3D Product App™ has been selected as a finalist in the “Best Mobile App” … Continue reading

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Marketers Make Manufacturing Products Sexy

Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading

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Kaon App Revolutionizes Interactive Product Demos for iPads and iPhones

Sales and marketing teams deliver visually stunning product demonstrations anywhere, anytime Maynard, MA – March 6, 2012 – Kaon Interactive, Inc., creators of 3D interactive sales and marketing solutions that bring products to life, today announced the launch of the … Continue reading

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