Category Archives: Trade Show Trends

CASE STUDY: Juniper Cuts Product Demo Costs from $100 to $2.33 Per Minute

Posted on November 29, 2012 by

Enterprise IT sales are finally starting to show some positive growth, as companies emerging from the down economy are once again starting to look at tools to help improve efficiencies and expand their reach more cost effectively. In this case … Continue reading →

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Interactive Marketing at Oracle Openworld 2012

Posted on October 2, 2012 by

With more than 450 partner and customer exhibits and hundreds of demos, the Oracle OpenWorld Exhibition Halls are a prime destination for tens of thousands of visitors during the show, and some of the worlds leading manufacturers are not only … Continue reading →

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Using Innovative Marketing Tools to Market Innovative Products

Posted on July 26, 2012 by

CHALLENGE: Product Growth, Visibility and Differentiation Scott Ciccione, Director of the Unified Computing Services group at Cisco talks about connecting with their 13,000 customers in just over 2.5 years of selling UCS. The UCS group, a division that experienced 57% … Continue reading →

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Kaon CEO to Speak at HCEA Annual Meeting

Posted on June 21, 2012 by

Gavin Finn Shares Expertise on Interactive 3D Product Marketing for Medical Marketers MAYNARD, MA – June 21, 2012 – Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today that Kaon Interactive President and CEO Gavin Finn will … Continue reading →

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Kaon Selected as a 2012 MITX Innovation Awards Finalist

Posted on May 8, 2012 by

Interactive 3D Product App for iPad Finalist in “Best Mobile App” Category Kaon Interactive, the leader in 3D interactive product marketing, announced today that its Kaon 3D Product App™ has been selected as a finalist in the “Best Mobile App” … Continue reading →

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Marketers Make Manufacturing Products Sexy

Posted on April 10, 2012 by

Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading →

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Six Advanced Trade Show Strategies

Posted on February 28, 2012 by

A recent TSNN (Trade Show News Network) post “Six Advanced Trade Show Strategies and Tactics” caught my attention as it discussed techniques that can really elevate and stimulate trade show programs. Their list of suggested strategies included… Select Vertical Market … Continue reading →

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The Highs and Lows of Event Marketing

Posted on December 30, 2011 by

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading →

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Beyond Digital Signage to Intelligent Signage

Posted on December 28, 2011 by

Digital signage has come a long way from closed loop videos to full-scale interactive ‘hands-on” experiences that truly captivate customer interest. “We have moved way beyond traditional digital signage to intelligent signage that can be experienced,” Jeff Hastings, CEO of Bright … Continue reading →

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Trade Show Technology Trends to Watch in 2012

Posted on December 11, 2011 by

Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than GPS.  In conjunction with smart … Continue reading →

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The Tradeoff of Trade Shows

Posted on December 9, 2011 by

Trade shows evolve over time, but a company’s decision to exhibit may become automatic. Before your business registers for its annual appearances at the trade shows you’ve always attended, take time to re-evaluate if it is worth the investment.  Make … Continue reading →

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Lead Gen Tracking Technologies for Trade Shows– What value do they bring?

Posted on November 29, 2011 by

Lead tracking technologies for trade shows aren’t new. But even though they’ve been around a while, few improvements have been made to really showcase their value. Sure, they’ll all tell you who’s been to the booth, whether you’re relying on … Continue reading →

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Tradeshow Television…You’re On

Posted on October 28, 2011 by

Earlier this week I read a post on TradeShowAdvisor.com in which Bob Lipp, creator of Trade Show News Television, said a well-produced tradeshow video can extend the life of your trade show investment. According to Lipp, “News-style streaming videos can … Continue reading →

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Controlling Trade Show Costs

Posted on October 14, 2011 by

Trade-Show-Advisor.com recently wrote a blog post entitled “Know the 5 Trade Show Expenses You Can’t Control.” They went on to identify these five as: Freight that is Temporarily Missing That Lone Small Package Empties Never Show Up  The Lost Carpet … Continue reading →

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Is everyone tired on the trade show floor?

Posted on October 4, 2011 by

At a recent physician-focused trade show I couldn’t help but notice the mobile coffee carts littering the expo floor. Almost every major pharmaceutical and medical device company had an espresso, cappuccino, latté or hot chocolate to offer attendees. While baristas … Continue reading →

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