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- Why B2B marketers are risk averse (and therefore less effective than they could be)
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Category Archives: Sales Tools
The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading
Should Sales Training Be the Responsibility of Marketing?
Did you know that the average sales call lasts approximately 1.5 minutes? And a first impression is formed in the first 7 seconds? Average Talk Time/Call = 1.5 minutes. Average Cold Call Prep Time = 3 minutes. Average First Impression = 7 … Continue reading
3D Product Visualization and Interactivity Ignites B2B Product Sales Training
Learning by doing has long been considered one of the best ways to retain information, and new visual interactive applications are providing an amazing opportunity for businesses to provide more compelling and memorable experiences. The debate regarding precise statistics, citations, … Continue reading
4 Tips for Creating A Killer Product Presentation for Your Sales Team
According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading
Tablet Takeover? Evaluating Nexus 7 for Business
Tablets are undoubtedly one of the hottest sales and marketing device trends of the year, and (at the moment) the iPad reigns supreme for enterprise use. At the beginning of 2012, 1,604 purchasers of hardware for corporate enterprises were surveyed … Continue reading
How iPads Revolutionize Medical Device Marketing
How iPads Revolutionize Medical Device Marketing Have you ever tried to present a complex medical device at a moment’s notice? If so, you’ll know how difficult it is to communicate complex product differentiators, workflow and processes without a visual aid. … Continue reading
The Blurry Line Between Marketing and Sales Enablement
When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading
Posted in CEO Corner, Sales Tools
Tagged Business, collateral, content, demonstrations, marketing, marketing content, marketing materials, sales enablement, sales tool
1 Comment
Cisco Blog: Kaon 3D Data Center Models Will Help Shorten Your Sales Cycles
Kaon 3D Data Center Models Will Help Shorten Your Sales Cycles Cisco Channels Blog–June 28th, 2012 Imagine you’re at a lunch meeting with prospective customers and they begin to ask you questions about the Cisco Nexus 5010 Switch. Wouldn’t it be … Continue reading
Posted in 3D Products, Marketing Guru, News, Sales Tools
Tagged 3D Product Model, Cisco, cisco channel, Cisco Systems, Customer, Data center, interactive, iPad, iPhone, Kaon, Kaon 3D Data Center Models, Mobile device
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Marketers Are Driving Sales Enablement Tools, at the Request of CEOs
Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading
Kaon Selected as a 2012 MITX Innovation Awards Finalist
Interactive 3D Product App for iPad Finalist in “Best Mobile App” Category Kaon Interactive, the leader in 3D interactive product marketing, announced today that its Kaon 3D Product App™ has been selected as a finalist in the “Best Mobile App” … Continue reading
Posted in 3D Products, Marketing Guru, Sales Tools, Trade Show Trends
Tagged 3D interactive product marketing, 3D Products, App, Award, B2B mobile marketing, demonstrate products, finalist, Innovation, iPad, iPhone, Kaon Interactive, marketers, Massachusetts, MITX, Mobile Marketing, technology, virtual products
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Mobile Marketing Myths
Josh Clark, the founder of design consulting firm Global Moxie, recently shared his “Seven Deadly Mobile Myths” with MobiHealthNews.com, debunking commonly held opinions about the melding of business and mobility. While he was discussing mobility within the healthcare field, the … Continue reading
Posted in Hardware Trends, Sales Tools
Tagged B2B, B2B mobile marketing, Business, iPad, iPhone, Josh Clark, marketing, Mobile device, mobile myths, Smartphone, technology trends, touchscreen
1 Comment
Marketers Make Manufacturing Products Sexy
Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading
Can You Manage Your Stuck Deals – Part 1
Do you have opportunities in your sales pipeline that aren’t moving? Are these opportunities stalled or stuck? There is a long list of reasons why an opportunity might not be moving. Here are of some of the reasons that opportunities stall and … Continue reading
