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- Why B2B marketers are risk averse (and therefore less effective than they could be)
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Category Archives: Geek Talk
Tablet Takeover? Evaluating Nexus 7 for Business
Tablets are undoubtedly one of the hottest sales and marketing device trends of the year, and (at the moment) the iPad reigns supreme for enterprise use. At the beginning of 2012, 1,604 purchasers of hardware for corporate enterprises were surveyed … Continue reading
What is “Interactive Marketing”?
Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading
Social media meets email
According to TechCrunch, IBM announced it will extend the social media features of its IBM Connections, the company’s social network for work environments. The system, which I’ve never heard of, has apparently been around since 2007. The new offering delivers integration … Continue reading
Posted in Geek Talk
Tagged email for business, email trends, Harmon.ie, IBM, IBM Connections, Microsoft Outlook, Outlook, social email, social media, Social network, TechCrunch
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Your Devices are Mobile—But is Your Content?
With a predicted 82 million tablet users and a 150% increase in Smartphone adoption by 2015, it is clear that the mobile device market is booming and that trend is sure to be reflected in business interactions. However, the lack … Continue reading
Posted in Geek Talk, Hardware Trends
Tagged Business, Flash, incompatible hardware, iPad, iPhone, marketing, Mobile Computing, mobile content, Mobile device, mobility, Smartphone
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Beyond Digital Signage to Intelligent Signage
Digital signage has come a long way from closed loop videos to full-scale interactive ‘hands-on” experiences that truly captivate customer interest. “We have moved way beyond traditional digital signage to intelligent signage that can be experienced,” Jeff Hastings, CEO of Bright … Continue reading
What Does Cloud Computing Mean For Marketers?
In the words of Marc Benioff, CEO of Salesforce.com, “The cloud services companies of all sizes…The cloud is for everyone.” The idea of hosting information in a ‘cloud’ appeals to many as it can allow businesses to utilize less hardware, … Continue reading
Posted in Geek Talk
Tagged applications, Business, cloud, cloud computing, cloud-based, Kaon, marketing, mobility, Salesforce, Webex
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What Does 3D Mean to Marketing and Sales?
There are many different types of ‘3D’ on the market today, all with varying opinions on what exactly 3D is. Technically, 3D means an image has three dimensions (length, width and height) but despite this simple explanation there seems to … Continue reading
Posted in 3D Products, Geek Talk
Tagged 3-D film, 3D, Business, Kaon, marketing, marketing tools, Photorealism, product models, stereoscopy, Three-dimensional space
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The Challenge of Downloading HUGE Files
One of the things we do at Kaon Interactive is create Kaon v-Briefs: rich, interactive applications that tell some or all of our customer’s product and solutions stories. These Kaon v-Briefs often contain a lot of collateral (videos, PowerPoint presentations that we converted … Continue reading
Posted in Geek Talk, Hardware Trends
Tagged AJAX, Amazon S3, BitTorrent, CloudFront, desktop, DropBox, Kaon v-Brief, Kaon v-Briefs, laptop, NetFlix, touch-screen, transmission-daemon
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Rethinking the 3D “Hot Spot”
One of the cool things you can do with a 3D product model is attach feature and benefit information bubbles to physical features of the product. We’ve been doing this since we started doing 3D product marketing on the web, … Continue reading
Posted in Geek Talk
Tagged 3D, 3D hover sphere, 3D model, google mapshotspots, Hot Spot, Kaon
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Can we have a Moratorium on Tickers?
The recent uproar over the new Facebook Ticker has mostly focused on the weird second-degree nature of many of the updates. To wit: ”Someone you’ve never heard of did something you don’t care about to someone you vaguely remember from … Continue reading
Posted in Geek Talk
Tagged (UX) design, CSS, facebook, Facebook Ticker, Flash, javascript, UI, user experience
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