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Category Archives: CEO Corner
Meeting Face-to-Face Still Makes a Difference
Many predicted that the advent of web-based technologies would eliminate the need for B2B sales people to meet prospects and customers in person. In particular, many foresaw the complete evaporation of the trade show industry, replaced by websites and virtual … Continue reading
Posted in CEO Corner
Tagged Business, business relationships, Company, digital meetings, face to face, Meeting, Seth Godin, Website
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Who comes first – Customers or Investors?
Balancing stakeholder value is a challenge for every business leader. This is especially true for public companies, who have to contend with the ever-present scrutiny of financial analysts, acting on behalf of the investing public (or so the theory goes.) … Continue reading
B2B Social Media Marketing Works
I’m old enough to remember when marketers were asking whether “online” marketing would work for B2B companies. Of course, we now don’t even question that this medium works for both B2B and B2C. We are now hearing the same questions … Continue reading
Posted in CEO Corner
Tagged B2B, B2B Social Marketing, Business-to-business, Cisco Systems, facebook, marketing, social media, twitter
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When Your Customers Are Your Best Marketers
This week, Oracle Corporation is hosting their annual user/customer/partner event in San Francisco. One of the computing industry’s most interesting events, Oracle OpenWorld 2011 is not just for the major keynote announcements and addresses, but also for the product and solution … Continue reading
Posted in CEO Corner
Tagged Cisco, IBM, Intel, interactive, marketing, Netezza, Oracle OpenWorld, sales
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Differentiation – why isn’t it easier?
We have the privilege of working with marketers from many of the world’s leading companies. It seems to me that it is becoming more and more difficult to develop crisp, well-understood, and accurate marketing differentiation messaging, even for market leaders. … Continue reading
Dynamic Content that Makes Sales Engaging
The marketing imperative can be clearly stated: Arm your sales teams with compelling and engaging sales tools that articulate your company’s benefits clearly and consistently at every customer touch-point. Fortunately, there are new innovative technologies available for marketers to achieve … Continue reading
Posted in CEO Corner, News
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