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Category Archives: CEO Corner
The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading
Why B2B marketers are risk averse (and therefore less effective than they could be)
UPDATE: It seems that Lisa Nirell has uncovered a related set of issues regarding the “condition” of marketers, and the need to take a new approach if different results are expected. Interesting read on Fast Company. Let’s face it. The only … Continue reading
Posted in CEO Corner
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iMediaConnection: How to Lower Costs by Repurposing Content
How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading
Chief Marketer: Top 4 B2B Digital Content Strategies for 2013
Today’s B2B customers are driving the sales process and expect a more hands-on interactive experience. As a result, companies are looking for new ways to captivate and engage their customers to shorten the sales cycle and drive revenue. Here are … Continue reading
The World has Changed. B2B Marketers Need to Adapt.
When asked what innovations in marketing most B2B marketers are adopting, more often than not, “social marketing” initiatives top their lists. Facebook, Twitter, LinkedIn, and other social media offer a variety of ways to message to their target audiences. That’s great, … Continue reading
The Blurry Line Between Marketing and Sales Enablement
When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading
Posted in CEO Corner, Sales Tools
Tagged Business, collateral, content, demonstrations, marketing, marketing content, marketing materials, sales enablement, sales tool
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Putting customers first
Whatever your opinions may be regarding the recent NY Times Op-Ed piece by Greg Smith, one aspect of his criticism of his former employer is chilling: His view that they put their own interests first, above those of their clients. … Continue reading
Posted in CEO Corner
Tagged Business, business priorities, Customer, Customer service, customers first, Editorial, Employment, Greg Smith, New York Times, NY Times, priorities
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Marketing should be Sales’ BFF
In a recent article for Inc. Magazine, Geoffrey James makes some (blunt) assertions about how marketers generally don’t help sales people in their mission of closing business. While this is almost a religious argument between ideological factions, it is interesting to note that the very … Continue reading
Marketing Innovation
Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading
What Marketers Can Learn From Blaise Pascal
True, he lived in the mid 1600’s. Yes, he was the mathematical genius who invented the first mechanical calculator. And, he is best known for his trailblazing work in geometry and probability theory. So, what does any of this have … Continue reading
Posted in CEO Corner
Tagged attention, Blaise Pascal, Business, captivate audience, concise, elevator pitch, marketer, Pascal, short and sweet
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“Interactive” is not just for the internet
When we hear or read the term “interactive marketing” the immediate connotation is web marketing, or anything to do with the Internet. In fact, many ad agencies are known as “interactive agencies” simply because they focus on Internet marketing. This … Continue reading
Posted in CEO Corner
Tagged Business, Engaging marketing, interactive, Internet marketing, marketing, Television, True interactivity
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Why is change so difficult?
It is ironic that the most prevalent and dominant characteristic of modern life is also the most feared: change. This fear is not limited to technological change, but to many aspects of our individual and professional lives. The pace of … Continue reading
Posted in CEO Corner
Tagged adopted, Business, change, fear, industry-leading benefits, Internet, iPhone Apps, opportunity, technology
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