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Category Archives: 3D Products
3D Product Visualization and Interactivity Ignites B2B Product Sales Training
Learning by doing has long been considered one of the best ways to retain information, and new visual interactive applications are providing an amazing opportunity for businesses to provide more compelling and memorable experiences. The debate regarding precise statistics, citations, … Continue reading
Taking 3D from the Silver Screen to B2B Product Marketing
Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D, 3D interactive product marketing, 3D interactive product models, 3D Product Models, 3D Products, Apple iPad, Avatar, B2B, B2B marketing, BD, Belden, business challenges, Cisco, Differentiation, GE Industrial, Google+, iPad, James Cameron, Junier networks, Kaon Interactive, laptop, marketers, Marketing ROI, Martin Scorsese, messaging, multi-platform, Nexus 7, product demonstrations, product marketing, Titanic, touch-screen, Waters
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Kaon First to Bring 3D Product Models to Google Nexus 7 Android Tablet for B2B Marketing
Offers On-The-Go Interactive, Photo-Realistic Demonstrations for Large and Complex Products Kaon Interactive, the leading provider of 3D interactive product marketing applications, today announced the first fully interactive, real time 3D product demonstrations available on Google’s new Nexus 7 Tablet, via … Continue reading
Posted in 3D Products, Hardware Trends, Marketing Guru, News
Tagged 3d product, Android, B2B, B2B marketing, Cisco Systems, GE Industrial, Google Play, Google+, interactive, interactive marketing, iTunes, Juniper Networks, Kaon, Kaon 3D Product App, marketing, Nexus 7, product demonstrations, smartphones, tablets
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What’s in the Box? Differentiating Your Telecom Products from Your Competition.
Marketers in the telecom and networking hardware industry have struggled for years to differentiate their products, while salespeople have struggled to clearly decipher what product within their portfolio is best suited for their customers’ needs. “At first glance, the physical … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D Products, CommScope, differentiate products, Digital Marketing Strategy, experiences, interactivity, iPad, Juniper Networks, Kaon Interacive, marketing, markting technologies, product launch, sales meeting, Telecom, Touch-scr, trade show
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How iPads Revolutionize Medical Device Marketing
How iPads Revolutionize Medical Device Marketing Have you ever tried to present a complex medical device at a moment’s notice? If so, you’ll know how difficult it is to communicate complex product differentiators, workflow and processes without a visual aid. … Continue reading
Using Innovative Marketing Tools to Market Innovative Products
CHALLENGE: Product Growth, Visibility and Differentiation Scott Ciccione, Director of the Unified Computing Services group at Cisco talks about connecting with their 13,000 customers in just over 2.5 years of selling UCS. The UCS group, a division that experienced 57% … Continue reading
What is “Interactive Marketing”?
Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading
Cisco Blog: Kaon 3D Data Center Models Will Help Shorten Your Sales Cycles
Kaon 3D Data Center Models Will Help Shorten Your Sales Cycles Cisco Channels Blog–June 28th, 2012 Imagine you’re at a lunch meeting with prospective customers and they begin to ask you questions about the Cisco Nexus 5010 Switch. Wouldn’t it be … Continue reading
Posted in 3D Products, Marketing Guru, News, Sales Tools
Tagged 3D Product Model, Cisco, cisco channel, Cisco Systems, Customer, Data center, interactive, iPad, iPhone, Kaon, Kaon 3D Data Center Models, Mobile device
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Kaon Enhances 3D Product Marketing Applications
B2B Product Marketers Can Now Give Better Visual Product Demonstrations On Mobile Devices, at Trade Shows or for Sales Demos Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today new enhancements to its Kaon 3D Product Models … Continue reading
Posted in 3D Products, News
Tagged 2D Product Models, 3D mobile app, B2B, differentiate products, experiences, interactive demonstrations, interactivity, iPad, iPhone, marketing, MITX Innovation Awards, mobile devices, product catalogs, Product marketers, products, sales, sales demos, salespeople, sell, shipping, trade shows, virtually, visual demonstrations
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Marketers Only Get One Chance to Make a First Product Impression
First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading
Kaon Selected as a 2012 MITX Innovation Awards Finalist
Interactive 3D Product App for iPad Finalist in “Best Mobile App” Category Kaon Interactive, the leader in 3D interactive product marketing, announced today that its Kaon 3D Product App™ has been selected as a finalist in the “Best Mobile App” … Continue reading
Posted in 3D Products, Marketing Guru, Sales Tools, Trade Show Trends
Tagged 3D interactive product marketing, 3D Products, App, Award, B2B mobile marketing, demonstrate products, finalist, Innovation, iPad, iPhone, Kaon Interactive, marketers, Massachusetts, MITX, Mobile Marketing, technology, virtual products
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Marketers Make Manufacturing Products Sexy
Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading
Showing Complex Products, Simply
Complex products and processes can be a challenge to illustrate well. In the case of the BD Max, a fully-automated molecular diagnostic device, the challenge was showing the physical features of the device as well as a very detailed workflow … Continue reading
Posted in 3D Products, Creative Crackerjack
Tagged 3D model, BD Max, Business, complex products, interactive, product marketing, product model
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