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Author Archives: kaonmarketingguru
Should Sales Training Be the Responsibility of Marketing?
Did you know that the average sales call lasts approximately 1.5 minutes? And a first impression is formed in the first 7 seconds? Average Talk Time/Call = 1.5 minutes. Average Cold Call Prep Time = 3 minutes. Average First Impression = 7 … Continue reading
4 Tips for Creating A Killer Product Presentation for Your Sales Team
According to a recent survey by the CMO Council, sales thinks presentations created by marketing are less than useful, with salespeople spending approximately 40% of their time preparing customer-facing deliverables while leveraging less than 50% of the materials created by marketing. … Continue reading
Taking 3D from the Silver Screen to B2B Product Marketing
Following the success of Avatar, James Cameron became the poster child for modern 3D in Hollywood – setting the gold standard for how filmmakers could approach the format artistically (i.e., subtle depth as opposed to gimmicky pop-out effects). As a … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D, 3D interactive product marketing, 3D interactive product models, 3D Product Models, 3D Products, Apple iPad, Avatar, B2B, B2B marketing, BD, Belden, business challenges, Cisco, Differentiation, GE Industrial, Google+, iPad, James Cameron, Junier networks, Kaon Interactive, laptop, marketers, Marketing ROI, Martin Scorsese, messaging, multi-platform, Nexus 7, product demonstrations, product marketing, Titanic, touch-screen, Waters
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Kaon First to Bring 3D Product Models to Google Nexus 7 Android Tablet for B2B Marketing
Offers On-The-Go Interactive, Photo-Realistic Demonstrations for Large and Complex Products Kaon Interactive, the leading provider of 3D interactive product marketing applications, today announced the first fully interactive, real time 3D product demonstrations available on Google’s new Nexus 7 Tablet, via … Continue reading
Posted in 3D Products, Hardware Trends, Marketing Guru, News
Tagged 3d product, Android, B2B, B2B marketing, Cisco Systems, GE Industrial, Google Play, Google+, interactive, interactive marketing, iTunes, Juniper Networks, Kaon, Kaon 3D Product App, marketing, Nexus 7, product demonstrations, smartphones, tablets
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What’s in the Box? Differentiating Your Telecom Products from Your Competition.
Marketers in the telecom and networking hardware industry have struggled for years to differentiate their products, while salespeople have struggled to clearly decipher what product within their portfolio is best suited for their customers’ needs. “At first glance, the physical … Continue reading
Posted in 3D Products, Marketing Guru
Tagged 3D Products, CommScope, differentiate products, Digital Marketing Strategy, experiences, interactivity, iPad, Juniper Networks, Kaon Interacive, marketing, markting technologies, product launch, sales meeting, Telecom, Touch-scr, trade show
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Top 3 Reasons Marketers Are Scared of Change?
Sticking to the status quo is no way to live life and it is definitely not an acceptable way to approach your B2B marketing initiatives. So why are marketing departments producing the same old static brochures and repetitive video loops … Continue reading
3 Things that will Impress Your CMO
Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading
Kaon Enhances 3D Product Marketing Applications
B2B Product Marketers Can Now Give Better Visual Product Demonstrations On Mobile Devices, at Trade Shows or for Sales Demos Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today new enhancements to its Kaon 3D Product Models … Continue reading
Posted in 3D Products, News
Tagged 2D Product Models, 3D mobile app, B2B, differentiate products, experiences, interactive demonstrations, interactivity, iPad, iPhone, marketing, MITX Innovation Awards, mobile devices, product catalogs, Product marketers, products, sales, sales demos, salespeople, sell, shipping, trade shows, virtually, visual demonstrations
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Kaon CEO to Speak at HCEA Annual Meeting
Gavin Finn Shares Expertise on Interactive 3D Product Marketing for Medical Marketers MAYNARD, MA – June 21, 2012 – Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today that Kaon Interactive President and CEO Gavin Finn will … Continue reading
Posted in Trade Show Trends
Tagged 3D Products, BD, booth technologies, complex products, convention, exhibit technologies, exhibitors, HCEA, healthcare, interactive product marketing, Kaon, marketing, medical, medical device, medical marketers, medical marketing, product marketing, trade show experiences, Tradeshow
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Marketers Only Get One Chance to Make a First Product Impression
First impressions are formed within 7 to 17 seconds of meeting someone and 55% of a person’s opinion is driven by physical appearance. I wonder if that statistic also carries some weight for product launches? If so, finding the right … Continue reading
Marketers Are Driving Sales Enablement Tools, at the Request of CEOs
Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading
Kaon Selected as a 2012 MITX Innovation Awards Finalist
Interactive 3D Product App for iPad Finalist in “Best Mobile App” Category Kaon Interactive, the leader in 3D interactive product marketing, announced today that its Kaon 3D Product App™ has been selected as a finalist in the “Best Mobile App” … Continue reading
Posted in 3D Products, Marketing Guru, Sales Tools, Trade Show Trends
Tagged 3D interactive product marketing, 3D Products, App, Award, B2B mobile marketing, demonstrate products, finalist, Innovation, iPad, iPhone, Kaon Interactive, marketers, Massachusetts, MITX, Mobile Marketing, technology, virtual products
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All Your Products in Your Pocket – Virtually
The First Mobile Solution to Make 2 Ton Products Portable The Kaon 3D Product App™ is the latest Kaon innovation providing interactive 3D product models optimized for the iPad and iPhone, without an Internet connection. Mobile devices are quickly becoming the hottest … Continue reading
Posted in Marketing Guru, News
Tagged 3d product, Ciena, iPad, iPhone, Kaon, marketing, mobile, mobile technology, partners, product, product models, sales, sales enablement, Smartphone, touch-screen, virtual
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Marketers Make Manufacturing Products Sexy
Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading
