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- Kaon Interactive Awarded Communicator Award By International Academy Of The Visual Arts For Mobile Product Marketing App
- Kaon Interactive’s Customer Instrumentation Laboratory Wins 2013 Dx Creative Communication Award for Interactive 3D Product Storytelling Application
- The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
- Why B2B marketers are risk averse (and therefore less effective than they could be)
- Kaon Introduces Touch-Free Gesture Based v-Wave for Next Generation of B2B 3D Product Demonstrations
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Author Archives: KaonTrendSpotter
Kaon Interactive Awarded Communicator Award By International Academy Of The Visual Arts For Mobile Product Marketing App
MAYNARD, MA – May 20, 2013 – Kaon Interactive, the leading provider of interactive 3D product marketing applications, today announced that the company has won an Award of Distinction in the 2013 Communicator Awards competition judged by the International Academy … Continue reading
Kaon Interactive’s Customer Instrumentation Laboratory Wins 2013 Dx Creative Communication Award for Interactive 3D Product Storytelling Application
MAYNARD, MA – May 13, 2013 – Kaon Interactive, the leading provider of interactive 3D product sales and marketing applications, today announced that two of Kaon’s medical device customers won first place awards in the 2013 Diagnostic Marketing Association (DxMA) … Continue reading
The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading
Kaon Introduces Touch-Free Gesture Based v-Wave for Next Generation of B2B 3D Product Demonstrations
KAON INTRODUCES TOUCH FREE, GESTURE BASED V-WAVE™ FOR THE NEXT GENERATION OF B2B PRODUCT 3D DEMONSTRATIONS B2B Marketers Use Natural User Interface Technology to Captivate Prospects While Delivering Crucial Product Differentiation Messaging Las Vegas, NV – March 18, 2013 – EXHIBITOR 2013 … Continue reading
iMediaConnection: How to Lower Costs by Repurposing Content
How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading
Chief Marketer: Top 4 B2B Digital Content Strategies for 2013
Today’s B2B customers are driving the sales process and expect a more hands-on interactive experience. As a result, companies are looking for new ways to captivate and engage their customers to shorten the sales cycle and drive revenue. Here are … Continue reading
3D Product Visualization and Interactivity Ignites B2B Product Sales Training
Learning by doing has long been considered one of the best ways to retain information, and new visual interactive applications are providing an amazing opportunity for businesses to provide more compelling and memorable experiences. The debate regarding precise statistics, citations, … Continue reading
Ground Rules for Content Marketing Done Right
MarketingProfs’ head guru, Ann Handley, recently released 10 Ground Rules for Content Marketers, a post of blogging and marketing tips for players in the content marketing scene that I’d be remiss to not share—taking Ann’s tips to heart of course! … Continue reading
Tablet Takeover? Evaluating Nexus 7 for Business
Tablets are undoubtedly one of the hottest sales and marketing device trends of the year, and (at the moment) the iPad reigns supreme for enterprise use. At the beginning of 2012, 1,604 purchasers of hardware for corporate enterprises were surveyed … Continue reading
Interactive Marketing at Oracle Openworld 2012
With more than 450 partner and customer exhibits and hundreds of demos, the Oracle OpenWorld Exhibition Halls are a prime destination for tens of thousands of visitors during the show, and some of the worlds leading manufacturers are not only … Continue reading
Posted in Hardware Trends, News, Trade Show Trends
Tagged 3D Products, Cisco Systems, Fujitsu, IBM, Intel, iPad, Kaon, Kaon v-OSK, marketing, Oracle, Oracle OpenWorld
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How iPads Revolutionize Medical Device Marketing
How iPads Revolutionize Medical Device Marketing Have you ever tried to present a complex medical device at a moment’s notice? If so, you’ll know how difficult it is to communicate complex product differentiators, workflow and processes without a visual aid. … Continue reading
Using Innovative Marketing Tools to Market Innovative Products
CHALLENGE: Product Growth, Visibility and Differentiation Scott Ciccione, Director of the Unified Computing Services group at Cisco talks about connecting with their 13,000 customers in just over 2.5 years of selling UCS. The UCS group, a division that experienced 57% … Continue reading
How iPads Transform Product Marketing
Reblogged from It's All Virtual: Note: The following is a guest post by Gavin Finn, President & CEO of Kaon Interactive, Inc. Introduction Most of us are very well aware of how mobile platforms (smartphones and tablets) are transforming sales … Continue reading
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