Monthly Archives: July 2012

Using Innovative Marketing Tools to Market Innovative Products

Posted on July 26, 2012 by

CHALLENGE: Product Growth, Visibility and Differentiation Scott Ciccione, Director of the Unified Computing Services group at Cisco talks about connecting with their 13,000 customers in just over 2.5 years of selling UCS. The UCS group, a division that experienced 57% … Continue reading →

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How iPads Transform Product Marketing

Posted on July 25, 2012 by

Reblogged from It's All Virtual: Note: The following is a guest post by Gavin Finn, President & CEO of Kaon Interactive, Inc. Introduction Most of us are very well aware of how mobile platforms (smartphones and tablets) are transforming sales … Continue reading →

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What is “Interactive Marketing”?

Posted on July 3, 2012 by

Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading →

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