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Monthly Archives: May 2012
B2B Marketing Budgets Up 6.8% in 2012
Marketers have long been challenged to ‘do more with less’, but 2012 is bringing good news for marketers and their budgets: Forrester Research reports that B2B marketing budgets are increasing by 6.8% on average. High tech companies are leading this … Continue reading
Marketers Are Driving Sales Enablement Tools, at the Request of CEOs
Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading
Kaon Selected as a 2012 MITX Innovation Awards Finalist
Interactive 3D Product App for iPad Finalist in “Best Mobile App” Category Kaon Interactive, the leader in 3D interactive product marketing, announced today that its Kaon 3D Product App™ has been selected as a finalist in the “Best Mobile App” … Continue reading
Posted in 3D Products, Marketing Guru, Sales Tools, Trade Show Trends
Tagged 3D interactive product marketing, 3D Products, App, Award, B2B mobile marketing, demonstrate products, finalist, Innovation, iPad, iPhone, Kaon Interactive, marketers, Massachusetts, MITX, Mobile Marketing, technology, virtual products
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Mobile Marketing Myths
Josh Clark, the founder of design consulting firm Global Moxie, recently shared his “Seven Deadly Mobile Myths” with MobiHealthNews.com, debunking commonly held opinions about the melding of business and mobility. While he was discussing mobility within the healthcare field, the … Continue reading
Posted in Hardware Trends, Sales Tools
Tagged B2B, B2B mobile marketing, Business, iPad, iPhone, Josh Clark, marketing, Mobile device, mobile myths, Smartphone, technology trends, touchscreen
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