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Monthly Archives: March 2012
Content Marketing Predictions in 2012
60% of marketers plan to spend more on content marketing in 2012, investing around 26% of their budget. But creating content isn’t enough. You need to develop EXCEPTIONAL and UNIQUE content that breaks through the clutter and differentiates you from … Continue reading
Posted in Marketing Guru
Tagged content, interactive, interactive marketing, knowledge retention, sales, smartphones, tablets, touch-screen
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Can You Manage Your Stuck Deals – Part 2
In part one, we discussed three ways in which deals can get stuck in your sales pipeline, and techniques to get them moving again, including… No compelling need to change – business challenges Changed priorities – lack of bandwidth The … Continue reading
Putting customers first
Whatever your opinions may be regarding the recent NY Times Op-Ed piece by Greg Smith, one aspect of his criticism of his former employer is chilling: His view that they put their own interests first, above those of their clients. … Continue reading
Posted in CEO Corner
Tagged Business, business priorities, Customer, Customer service, customers first, Editorial, Employment, Greg Smith, New York Times, NY Times, priorities
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Social media meets email
According to TechCrunch, IBM announced it will extend the social media features of its IBM Connections, the company’s social network for work environments. The system, which I’ve never heard of, has apparently been around since 2007. The new offering delivers integration … Continue reading
Posted in Geek Talk
Tagged email for business, email trends, Harmon.ie, IBM, IBM Connections, Microsoft Outlook, Outlook, social email, social media, Social network, TechCrunch
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Can You Manage Your Stuck Deals – Part 1
Do you have opportunities in your sales pipeline that aren’t moving? Are these opportunities stalled or stuck? There is a long list of reasons why an opportunity might not be moving. Here are of some of the reasons that opportunities stall and … Continue reading
Marketing a Technical Product to Non-Technical People
I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading
Posted in Marketing Guru
Tagged 3d product, B2B, business challenges, interactivity, Kaon Interactive, LinkedIn, marketing, non technical, storytelling
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Kaon App Revolutionizes Interactive Product Demos for iPads and iPhones
Sales and marketing teams deliver visually stunning product demonstrations anywhere, anytime Maynard, MA – March 6, 2012 – Kaon Interactive, Inc., creators of 3D interactive sales and marketing solutions that bring products to life, today announced the launch of the … Continue reading
Posted in News
Tagged 3D Product Catalog, 3D Products, App, App Store, Apple, Ciena, Demo, global sales, iPad, iPhone, iTunes, Kaon 3D Product App, Kaon Interactive, Kaon v-OSK, marketing, mobile, mobile technology, partners, sales
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iPads Impact on Sales and Marketing
There’s no doubt about it, the iPad is here to stay. According to its Wikipedia site, since its launch in April 2010, and through the end of 2011, Apple had sold more than 15 million units, representing more than 80% … Continue reading
Posted in Marketing Guru, Sales Tools, Hardware Trends
Tagged iPad, Apple, Business, sales, marketing, B2B, sales tools, Sales mobility, tablets, mobile devices
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