Monthly Archives: March 2012

Content Marketing Predictions in 2012

60% of marketers plan to spend more on content marketing in 2012, investing around 26% of their budget. But creating content isn’t enough. You need to develop EXCEPTIONAL and UNIQUE content that breaks through the clutter and differentiates you from … Continue reading

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Can You Manage Your Stuck Deals – Part 2

In part one, we discussed three ways in which deals can get stuck in your sales pipeline, and techniques to get them moving again, including… No compelling need to change – business challenges Changed priorities – lack of bandwidth The … Continue reading

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Putting customers first

Whatever your opinions may be regarding the recent NY Times Op-Ed piece by Greg Smith, one aspect of his criticism of his former employer is chilling: His view that they put their own interests first, above those of their clients. … Continue reading

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Can You Manage Your Stuck Deals – Part 1

Do you have opportunities in your sales pipeline that aren’t moving? Are these opportunities stalled or stuck? There is a long list of reasons why an opportunity might not be moving. Here are of some of the reasons that opportunities stall and … Continue reading

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Marketing a Technical Product to Non-Technical People

I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading

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Kaon App Revolutionizes Interactive Product Demos for iPads and iPhones

Sales and marketing teams deliver visually stunning product demonstrations anywhere, anytime Maynard, MA – March 6, 2012 – Kaon Interactive, Inc., creators of 3D interactive sales and marketing solutions that bring products to life, today announced the launch of the … Continue reading

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iPads Impact on Sales and Marketing

There’s no doubt about it, the iPad is here to stay. According to its Wikipedia site, since its launch in April 2010, and through the end of 2011, Apple had sold more than 15 million units, representing more than 80% … Continue reading

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