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Monthly Archives: February 2012
Six Advanced Trade Show Strategies
A recent TSNN (Trade Show News Network) post “Six Advanced Trade Show Strategies and Tactics” caught my attention as it discussed techniques that can really elevate and stimulate trade show programs. Their list of suggested strategies included… Select Vertical Market … Continue reading
Marketing the Idea of Sales Mobility
Forrester reports that 40% of CMOs say increasing their tech savvy is their top 2012 goal. Driving the trend: sales mobility. As complex product companies look to build sales opportunities, they’re using mobile platforms (iPads and Smartphones) to present products … Continue reading
Digital Marketing Strategy
In the past week, I’ve heard two different people, from two very different walks of business life, reference digital marketing strategy, or DMS for short. If this is any indication, it appears that this could be the next hot trend … Continue reading
Posted in Marketing Guru
Tagged Business, Digital marketing, Digital Marketing Strategy, DMS, marketing, marketing matrix, Mobile Marketing
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Marketing should be Sales’ BFF
In a recent article for Inc. Magazine, Geoffrey James makes some (blunt) assertions about how marketers generally don’t help sales people in their mission of closing business. While this is almost a religious argument between ideological factions, it is interesting to note that the very … Continue reading
Resilience.
“An idea can be as flawless as can be, but its execution will always be full of mistakes.” – Brent Scowcroft, former US National Security Advisor “Life isn’t supposed to happen the way you plan. Life happens the way you … Continue reading
