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Monthly Archives: January 2012
Marketing Innovation
Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading
Your Devices are Mobile—But is Your Content?
With a predicted 82 million tablet users and a 150% increase in Smartphone adoption by 2015, it is clear that the mobile device market is booming and that trend is sure to be reflected in business interactions. However, the lack … Continue reading
Posted in Geek Talk, Hardware Trends
Tagged Business, Flash, incompatible hardware, iPad, iPhone, marketing, Mobile Computing, mobile content, Mobile device, mobility, Smartphone
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CMOs Must Redefine Traditional Marketing
In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading
Posted in Marketing Guru
Tagged 3d product, CMO, cross-platform, iPad, laptop, marketing, messaging, sales enablement, social media, touch-screen, trade show, Website
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New Year, New Marketing Resolutions
It’s the time of year for resolutions. And, while you may be focused on personal goals – whether looking to lose a few pounds in the coming year, spend more time with the family, get out of debt, etc. (topping … Continue reading
What Marketers Can Learn From Blaise Pascal
True, he lived in the mid 1600’s. Yes, he was the mathematical genius who invented the first mechanical calculator. And, he is best known for his trailblazing work in geometry and probability theory. So, what does any of this have … Continue reading
Posted in CEO Corner
Tagged attention, Blaise Pascal, Business, captivate audience, concise, elevator pitch, marketer, Pascal, short and sweet
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