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Monthly Archives: December 2011
The Highs and Lows of Event Marketing
In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading
Posted in Marketing Guru, Trade Show Trends
Tagged B2B, budgets, content, face to face, interactive, iPad, marketing, Marketing Sherpa, personalization, touch-screen, trade show, virtual events
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Beyond Digital Signage to Intelligent Signage
Digital signage has come a long way from closed loop videos to full-scale interactive ‘hands-on” experiences that truly captivate customer interest. “We have moved way beyond traditional digital signage to intelligent signage that can be experienced,” Jeff Hastings, CEO of Bright … Continue reading
“Interactive” is not just for the internet
When we hear or read the term “interactive marketing” the immediate connotation is web marketing, or anything to do with the Internet. In fact, many ad agencies are known as “interactive agencies” simply because they focus on Internet marketing. This … Continue reading
Posted in CEO Corner
Tagged Business, Engaging marketing, interactive, Internet marketing, marketing, Television, True interactivity
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Showing Complex Products, Simply
Complex products and processes can be a challenge to illustrate well. In the case of the BD Max, a fully-automated molecular diagnostic device, the challenge was showing the physical features of the device as well as a very detailed workflow … Continue reading
Posted in 3D Products, Creative Crackerjack
Tagged 3D model, BD Max, Business, complex products, interactive, product marketing, product model
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Close the Year on a Positive Note
Execute the Sales Fundamentals Whether the year has been great or not, it’s important to stay focused on the immediate task at hand; booking as much new business as possible in the last few buying days of the year (13 days to … Continue reading
Posted in Sales Tools
Tagged Business, customers, Fiscal year, fundamentals, sales, sales techniques, year-end sales
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Trade Show Technology Trends to Watch in 2012
Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than GPS. In conjunction with smart … Continue reading
Posted in Trade Show Trends
Tagged Business, Interactive Kiosks, marketing trends, QR codes, social media, trade show, Trade show tools
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The Tradeoff of Trade Shows
Trade shows evolve over time, but a company’s decision to exhibit may become automatic. Before your business registers for its annual appearances at the trade shows you’ve always attended, take time to re-evaluate if it is worth the investment. Make … Continue reading
Why is change so difficult?
It is ironic that the most prevalent and dominant characteristic of modern life is also the most feared: change. This fear is not limited to technological change, but to many aspects of our individual and professional lives. The pace of … Continue reading
Posted in CEO Corner
Tagged adopted, Business, change, fear, industry-leading benefits, Internet, iPhone Apps, opportunity, technology
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Marketers Bring Down the House
‘Bringing Down the House‘ is a book about 6 MIT students who took Vegas for millions based on mathematical logic and simple card counting. These bright minds were able to take advantage of a system that had flaws that went unnoticed … Continue reading
What Does Cloud Computing Mean For Marketers?
In the words of Marc Benioff, CEO of Salesforce.com, “The cloud services companies of all sizes…The cloud is for everyone.” The idea of hosting information in a ‘cloud’ appeals to many as it can allow businesses to utilize less hardware, … Continue reading
Posted in Geek Talk
Tagged applications, Business, cloud, cloud computing, cloud-based, Kaon, marketing, mobility, Salesforce, Webex
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