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Monthly Archives: November 2011
Lead Gen Tracking Technologies for Trade Shows– What value do they bring?
Lead tracking technologies for trade shows aren’t new. But even though they’ve been around a while, few improvements have been made to really showcase their value. Sure, they’ll all tell you who’s been to the booth, whether you’re relying on … Continue reading
Posted in Trade Show Trends
Tagged Business, Customer, events, Lead generation, leads, marketing, QR codes, RFID, trade show, Trade show technologies, Trade show tools
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‘Jobs’ Done Right – Creative Perfection
Our Creative Director stopped by my office today to tell me that one of the shelves I hung during our office redesign was slightly askew. I looked at the shelf and thought jeeze only he would have noticed that 2-degree … Continue reading
Posted in Creative Crackerjack
Tagged Creative, customers, design, inspires, interactive, perfection, Steve Jobs, The Tweaker, Think Differently, user interfaces
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The Year-End Push & Future Investment
Recently, I have been thinking a lot about my year-end and next year’s strategy for our sales team’s success. As the current year comes down to those final 30 days our thoughts always turn to “what can we do to … Continue reading
Posted in Sales Tools
Tagged budget, budget planning, budget re-investment, Business, end of the year, Investment, Management, Q1, Q4, re-investment, sales, sales tools
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What Does 3D Mean to Marketing and Sales?
There are many different types of ‘3D’ on the market today, all with varying opinions on what exactly 3D is. Technically, 3D means an image has three dimensions (length, width and height) but despite this simple explanation there seems to … Continue reading
Posted in 3D Products, Geek Talk
Tagged 3-D film, 3D, Business, Kaon, marketing, marketing tools, Photorealism, product models, stereoscopy, Three-dimensional space
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B2B Marketers Share What Makes a Lead Qualified
MarketingSherpa asked more than 900 B2B marketers to share what information is required in their organizations before leads are passed to sales. It was stated in this article that of the 935 people surveyed, less than half verified that a lead actually … Continue reading
Posted in Marketing Guru, Sales Tools
Tagged B2B, Business, leads, marketing, MarketingSherpa, qualified leads, sales, surveyed, telemarketing
1 Comment
Meeting Face-to-Face Still Makes a Difference
Many predicted that the advent of web-based technologies would eliminate the need for B2B sales people to meet prospects and customers in person. In particular, many foresaw the complete evaporation of the trade show industry, replaced by websites and virtual … Continue reading
Posted in CEO Corner
Tagged Business, business relationships, Company, digital meetings, face to face, Meeting, Seth Godin, Website
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The Right Social Media For Businesses
As a recent adopter of social media, we’ve very recently discovered the plethora of options out there for businesses and professionals to use. With the recent social media boom there are more sites than most marketers can wrap their heads … Continue reading
Posted in Marketing Guru
Tagged Blog, Business, facebook, Google+, LinkedIn, marketing, social media, social media platforms, twitter
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Personalized Sales Newsletters
I recently read a well written newsletter written by a sales manager from Oklahoma in the financial industry and it reminded me of an important fact that I had long forgotten: every sales professional needs to consider boosting their own … Continue reading
Posted in Sales Tools
Tagged Brand, Business, eNewsletter, marketing, Newsletter, personalized sales, sales cycle, sales practices, sales tools
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Smartphones or Rude Phones
Did the rules of phone etiquette change when smartphones were invented? Is it now appropriate to use your smartphone during a face-to-face meeting or when listening to a lecture at a conference? My mother always taught me not to interrupt … Continue reading
Posted in Marketing Guru
Tagged emailing, etiquette, iPhone, Meeting, New York Times, Smartphone, smartphones, Text messaging, texting
1 Comment
